The world’s no.8 most valuable
brand, Toyota, has taken the crown as the highest selling automobile for third
consecutive year with 10.23 million vehicles in 2014 and its brand value also
increased by a whopping 20 percent to $42,392 million according to Interbrand.
Toyota leadership, driven by record
US deliveries of its sport-utility vehicle including the compact RAV4 and
mid-size Highlander paced Toyota’s US market share gain last year, spurring
plans to boost local production and exports from Japan in 2015.
And in Japan, demand increased
aggressively, where the consumption tax increase last year had brought forward
many purchases for 2015 to 2014.
In Nigeria, Toyota at best, a
glorified trade-post, is still the leading auto brand. The freeze in building
more factories anywhere in the world arises as a result of the 2009 and 2010
tsunami natural disaster and recall over ‘acceleration’ problems in some
markets.
Moreover, Toyota is eager to rebrand
outside of the “staid and boring image” and “reasonably priced, reliable
products” to “race cars and luxury models”, green technology, gas-electric
hybrid, and “more futuristic technology called fuel cells”.
The big markets focus like China, a
more attractive place to do business, will continue to make Toyota in Nigeria
an import-trade-post market for a long while yet, especially now that
purchasing power of households are reducing fast.
The economic challenges of
continuous oil revenue decline, a dollar exchange rate currently standing at
N204 to a dollar forcing devaluation, a stock market exchange market whose
bench mark has gone down by 30 per cent and a steep fall in government
spending, there seems not to be a quick end in sight.
Several of the companies parading
themselves as made in Nigeria are just doing expedient reasons, with inflation
rising and the cost of living index and imports being affected and foreign
exchange in short supply, many may show their true colour indeed. Added to the
above, the new automobile policy of government may turn Toyota vehicle to join
the premium-category-not-by-choice.
The
world’s no.8 most valuable brand, Toyota, has taken the crown as the
highest selling automobile for third consecutive year with 10.23 million
vehicles in 2014 and its brand value also increased by a whopping 20
percent to $42,392 million according to Interbrand.
Toyota leadership, driven by record US deliveries of its sport-utility vehicle including the compact RAV4 and mid-size Highlander paced Toyota’s US market share gain last year, spurring plans to boost local production and exports from Japan in 2015.
And in Japan, demand increased aggressively, where the consumption tax increase last year had brought forward many purchases for 2015 to 2014.
In Nigeria, Toyota at best, a glorified trade-post, is still the leading auto brand. The freeze in building more factories anywhere in the world arises as a result of the 2009 and 2010 tsunami natural disaster and recall over ‘acceleration’ problems in some markets.
Moreover, Toyota is eager to rebrand outside of the “staid and boring image” and “reasonably priced, reliable products” to “race cars and luxury models”, green technology, gas-electric hybrid, and “more futuristic technology called fuel cells”.
The big markets focus like China, a more attractive place to do business, will continue to make Toyota in Nigeria an import-trade-post market for a long while yet, especially now that purchasing power of households are reducing fast.
The economic challenges of continuous oil revenue decline, a dollar exchange rate currently standing at N204 to a dollar forcing devaluation, a stock market exchange market whose bench mark has gone down by 30 per cent and a steep fall in government spending, there seems not to be a quick end in sight.
Several of the companies parading themselves as made in Nigeria are just doing expedient reasons, with inflation rising and the cost of living index and imports being affected and foreign exchange in short supply, many may show their true colour indeed. Added to the above, the new automobile policy of government may turn Toyota vehicle to join the premium-category-not-by-choice.
- See more at: http://www.mynewswatchtimesng.com/8th-valuable-brand-toyota-leads-world-auto-sales/#sthash.ohRFSO35.dpuf
Toyota leadership, driven by record US deliveries of its sport-utility vehicle including the compact RAV4 and mid-size Highlander paced Toyota’s US market share gain last year, spurring plans to boost local production and exports from Japan in 2015.
And in Japan, demand increased aggressively, where the consumption tax increase last year had brought forward many purchases for 2015 to 2014.
In Nigeria, Toyota at best, a glorified trade-post, is still the leading auto brand. The freeze in building more factories anywhere in the world arises as a result of the 2009 and 2010 tsunami natural disaster and recall over ‘acceleration’ problems in some markets.
Moreover, Toyota is eager to rebrand outside of the “staid and boring image” and “reasonably priced, reliable products” to “race cars and luxury models”, green technology, gas-electric hybrid, and “more futuristic technology called fuel cells”.
The big markets focus like China, a more attractive place to do business, will continue to make Toyota in Nigeria an import-trade-post market for a long while yet, especially now that purchasing power of households are reducing fast.
The economic challenges of continuous oil revenue decline, a dollar exchange rate currently standing at N204 to a dollar forcing devaluation, a stock market exchange market whose bench mark has gone down by 30 per cent and a steep fall in government spending, there seems not to be a quick end in sight.
Several of the companies parading themselves as made in Nigeria are just doing expedient reasons, with inflation rising and the cost of living index and imports being affected and foreign exchange in short supply, many may show their true colour indeed. Added to the above, the new automobile policy of government may turn Toyota vehicle to join the premium-category-not-by-choice.
- See more at: http://www.mynewswatchtimesng.com/8th-valuable-brand-toyota-leads-world-auto-sales/#sthash.ohRFSO35.dpuf
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